It’s not every day you hear about a company that makes a product that’s so powerful it’s made of e-juice, and it’s not even every day the company itself makes e-cigarettes.
But the rise of vaping, and its impact on tobacco companies, is having a major impact on the e, which now makes up a third of the tobacco market, according to Euromonitor.
That’s a significant change from just a few years ago when e-cigs accounted for less than 5 percent of the market, Euromonitors said.
E-cigarettes are also becoming a bigger part of the world’s tobacco market.
The tobacco industry’s total market share has shrunk from more than 25 percent in 2015 to just 5.3 percent in 2019, Euronomitors said in a report.